Even, if your company can't find enough work, it still makes perfect sense to speed up your development process, because cost of development, in most cases, is calculated by time spent on it. So with faster development, you spend fewer hours on it. And fewer hours means smaller price with same profit for you. Obvious conclusion is - smaller prices mean that your services become affordable for wider customer base, and wider customer base (statistically) means more chances to get new projects.
So, based on this example alone, sometimes it is much more profitable to pay for technology and save expensive man working hours, then to use free technology and waste precious and hard to find resources.
On the other hand, our pricing for single domain license is very flexible with many discounts and promotional prices and various subsidies for interesting projects (we even offer free license for .org and .edu domains) so we’re sure that the price will never be a real issue.